STRATEGY. COLLABORATION. EXECUTION.
We move marketing
from plan to impact.
We bring the customer journey together, create direction and help you execute – so strategy turns into action and commercial impact.
We help marketing bring strategy, organisation and execution together around the customer journey, so growth becomes the result of insight, clarity and coordinated initiatives rather than isolated activities.
OUR FOCUS
From marketing strategy to customer. All the way.
We see it again and again:
A strong strategy is created, but it is not always translated into shared action.
Teams work hard – but often towards different goals and priorities.
This creates silos and a direction that becomes unclear in practice.
We help both create the strategy and make it live within the organisation.
Together with the team and partners – from direction to execution.
And we stay for as long as you need us.
WHAT WE DELIVER
What we help you create
01
Shared direction across the organisation, so silos do not slow down decisions
02
The customer at the centre, so the organisation does not end up talking to itself
03
Strategies translated into action, instead of gathering dust in a drawer
04
Marketing connected to business goals, so impact is not measured in isolation
05
A plan that is executed all the way – not simply handed over
OUR SERVICES
Two services. One connected approach.
01
Customer Journey
Management
Clarity. Insight. Action.
What does it include?
- Customer journey mapping (as-is & to-be)
- The AI customer journey
- Making customer needs, pains and opportunities visible across the journey
- Touchpoint and friction analysis
- Journey governance, KPIs and ownership
- A shared management tool for leadership and operations
- Alignment across teams
- Continuous optimisation and follow-up
02
Marketing Strategy
& Execution
Direction. Plan. Progress.
What does it include?
- Commercial foundation
- Tech & AI in marketing practice
- Market, customer and competitor analysis
- Positioning, messaging & tone of voice
- Organisational design for the marketing function
- Team & partners
- Commercial strategy, growth plans and go-to-market
- Content and campaign planning
- Campaign project management (online and offline)
DOCUMENTED RESULTS
Customer-focused companies experience:
41%
faster revenue growth
49%
faster profit growth
51%
better customer retention
Forrester, Customer Obsession research, 2024
ABOUT C-LED
+50 years of commercial experience.
c-led was founded because we have both encountered the same problem again and again across different companies: good strategies that never truly become owned and put into practice.
We combine strategy, commercial experience and hands-on execution.
Michael Forstberg
Marketing × Sales × eCommerce × leadership × business development
B2C and B2B across IT, publishing, subscription businesses, TV and music streaming, transport & logistics, consulting, tourism and EdTech.
Dennis Vester
Marketing × Go-to-Market × Brand × Demand Gen × commercial leadership
B2C and B2B across SaaS, FMCG, Energy Tech, Retail, Subscription Services, scale-ups, international commercial growth and customer journeys.
READY FOR THE NEXT STEP?
Let’s have a no-obligation conversation.
Tell us briefly what you are working on. Then we can have a concrete conversation about where we can create the most value.
hello@c-led.dk
Dennis: +45 41 20 06 81
Michael: +45 42 74 18 54